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'Cash mob' idea looks to support small local business

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"Cash mob" idea looks to support small local business

Kyra Harris of Pinesdale hopes that an idea from her old home to create a "cash mob" will help small local businesses in the Bitterroot Valley.

Sometimes people worry that newcomers want to make changes to make their new home look like their old one.

Kyra Harris of Pinesdale is working to show folks that might not be all bad.

Harris moved from Watford City, North Dakota in May.

Back there, the community came up with the idea of creating a “cash mob” to support their local small businesses. Regularly, the community would pick a business and then people would “mob” that business on a specific day.

“I always thought it was cool because it benefited the small little stores there,” Harris said.

Harris suggested the idea on Scott Earl’s Bitterroot Valley Connections Facebook page and was happily surprised by the support she received from the community.

It didn’t take long before she had over 100 names of potential small businesses that would benefit from being mobbed by customers.

“As a group, we were all excited about the idea,” Earl said. “Our group wants to be involved in our community. It’s all about connection and giving back.”

The Facebook group voted to call the idea “Bitterroot Business Boosters.”

After seeing another post on Facebook of a note from Hamilton’s Maria’s Restaurant decision to give away 100 school backpacks with school supplies for families in need, Harris and Earl decided the restaurant would be first business to be promoted on Friday and Saturday, Aug. 6 and 7.

The week after that, people on Bitterroot Valley Connections’ page will vote first on what category of business will be chosen and then the business. The category vote will take place on Friday and Saturday. The business vote happens Sunday and Monday.

The Bitterroot Business Boosters will focus on businesses in Ravalli County.

Harris plans to do a Facebook Live presentation from the selected businesses on Fridays.

“We’ve had so many positive comments about this idea,” Harris said. “People believe it will be a good way to give back to the community.”


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