In an unusual cross-marketing promotion that also prominently features the Beartooth Highway, Ducati motorcyles has collaborated with Warren Miller Entertainment on its newest snow sports film, “Line of Descent.”
Audiences will see Ducati’s Multistrada 950 purring along the twisting curves of the Beartooth Highway through Montana and Wyoming, skis prominently attached to the sides. The cycles are driven by athletes Kalen Thorien and Mike “Bird” Shaffer as they chase the snow on vehicles not typically associated with skiing.
“Motorcycling shares a spirit similar to that of skiing and snowboarding, one of adrenaline and a love of the outdoors,” said Jason Chinnock, chief executive officer of Ducati North America, in a press release. “Partnering on Warren Miller’s newest film, alongside Volkswagen, was an excellent opportunity to show how versatile Ducati motorcycles can be, all-year-round.”
The movie also features para-sailing and snowmobiling and includes footage from the Glacier National Park area in Montana as well as Jackson Hole Mountain Resort in Wyoming and the much smaller Beartooth Basin Summer Ski Area atop the Beartooth Pass.
The movie is the 68th ski and snowboard feature to come from Warren Miller Entertainment and will premiere on Oct. 13 in select cities. The film is scheduled to be shown on Dec. 1 at the Alberta Bair Theater in Billings at 7 p.m.
Ducati is an Italian motorcycle company. The cross promotion is meant to highlight the Multistrada 950’s versatility and capability on any terrain in any season, including a roadway that climbs to more than 10,000 feet.
This is the first year of the Multistrada 950, the newest touring motorcycle from Ducati, in addition to its Multistrada 1200 model. The Multistrada 950 has a suggested retail price that starts at $13,995.